How often you should post new articles to build your blog following is a common question from bloggers. I’ve already posted info on the impact of different blog schedules but these charts from HubSpot based on their 7,000 clients show two things:
Blogging more often is definitely better
Blogging 2-3 times per week is ideal
It may sound obvious, but the more you blog the more traffic you will generate to your blog. The following chart shows that blogging more than 5 times per month leads to a noticeable increase in inbound traffic to your blog.
Just how often is ‘enough’? Well, there is no hard and fast answer. It can depend on the type of content you post, and at what stage your blog is at. The following chart shows that blogging 2-3 times per week leads to the most benefit.
Blogging daily takes more effort and the gain is hardly noticeable. While blogging multiple times a day leads to the greatest result, you have to weigh this against being able to great content on this schedule. Only certain types of blogs, like blogs that just share content created by others, lend themselves naturally to the type of schedule.
If you are just starting a new blog, forget posting daily and set yourself the goal of blogging top quality content 2-3 times per week.
If you have an established blog consider only posting the best content you can weekly. This will give you a lot more time to do everything else you want to.
Hat tip to Heidi Cohen for the lead on these results.