How often should I blog? – some stats

How often you should post new articles to build your blog following is a common question from bloggers. I’ve already posted info on the impact of different blog schedules but these charts from HubSpot based on their 7,000 clients show two things:

  • Blogging more often is definitely better

  • Blogging 2-3 times per week is ideal

It may sound obvious, but the more you blog the more traffic you will generate to your blog. The following chart shows that blogging more than 5 times per month leads to a noticeable increase in inbound traffic to your blog.

More blog posts equals more traffic

Just how often is ‘enough’? Well, there is no hard and fast answer. It can depend on the type of content you post, and at what stage your blog is at. The following chart shows that blogging 2-3 times per week leads to the most benefit.

Blog 2-3 times per week

Blogging daily takes more effort and the gain is hardly noticeable. While blogging multiple times a day leads to the greatest result, you have to weigh this against being able to  great content on this schedule. Only certain types of blogs, like blogs that just share content created by others, lend themselves naturally to the type of schedule.

If you are just starting a new blog, forget posting daily and set yourself the goal of blogging top quality content 2-3 times per week.

If you have an established blog consider only posting the best content you can weekly. This will give you a lot more time to do everything else you want to.

Hat tip to Heidi Cohen for the lead on these results.

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4 Responses to How often should I blog? – some stats

  1. timethief says:

    Hi there,
    Thanks for posting this article. I’ve read the same references you have read and I’m inclined to comment.

    I am an experienced hobby blogger who pays for a No-Ads upgrade to keep all advertising off my blog. Increased traffic doesn’t mean any increase in income for me, and as I’m not selling anything it doesn’t result in consumer conversions either.

    Publishing twice weekly in both blogs (blogging tips and personal development) is my aim, but I don’t beat myself up if and when offline life intrude, and I can’t manage more than a single post each week.

    Bloggers are communicators and the most popular excel when it come to community building. Without doubt, being organized and letting your readers know when to expect updates is important. However, quality trumps quantity every time and publishing high quality engaging content leads to relationship building.

    Provided you are a connected community builder, your discussion in blog comments creates a strong bond between you and your readers. If a high proportion of the content is evergreeen ie. remains timely and relevant it will continue to draw traffic when publication schedules can’t be met.

    I have many more subscribers to my comments than I do to my most recent posts. My subscriber stats indicate no drop in new subscribers to my posts or comments occurs during times when I can’t publish twice weekly. When my offline life or illness intrude and I am unable to deliver, my readers remain faithful followers, who post encouraging and supportive comments on existing posts.

    My advice is to:
    let your readers know when to expect you to publish and try to stick to a publication schedule;
    whenever possible devote time to publishing high quality evergreen content of timeless value and if and when required update them;
    prepare draft posts and keep them on the back burner so all you need to do is current research to quickly update them prior to publication;
    develop a guest posting policy;
    form relationships with bloggers within your niche, who publish related content, and let them know when you would welcome a guest post;
    form a close bond with your followers so they remain loyal when you can’t deliver.

    It’s good to meet you. Best wishes with your blog.

    • Thanks for the great comment timethief – it’s good advice and concise, and shows your many years of blogging in this space.

      I agree with you – if you miss a couple of posts every now and again I don’t think it will impact your community at all, but do you think if you were to disappear for a couple months without a post that it would start to harm your community? Where do you think the threshold is?

      Also, do you think there are different priorities for new bloggers vs. established bloggers?

      I’m a project manager by trade and in project management there is the notion of the time – cost – quality relationship. All three are related, and focus on any one particular aspect is at the detriment to the other two. Every project has to find their ‘sweet spot’ – what’s important to them. I think the same could be said of the quality – quantity – promotion relationship in blogging. Focusing too much on any one aspect will negatively affect the others. You need to post on a regular schedule AND post great content AND work to promote yourself and your content to succeed. I think everyone (and every blog) has to find their own sweet spot in this relationship that finds balance between the three aspects. Would you agree?

      I’d love to hear more of your experience on this.

  2. timethief says:

    Hi again Matt,
    “Also, do you think there are different priorities for new bloggers vs. established bloggers?”

    Yes. Without content you don’t have a blog. It takes time to build a collection of pillar posts that will be the basis of your evergreen content. It takes time to build a blog centered reader community. There’s also a distinction between traffic that bounces in an out on the same link, and targeted readers who use search engines to locate specific content. They more likely to become subscribers.

    It may seem that social media will bring tonnes of traffic and you will hear that spieled everywhere but that’s not my experience. The introduction of social networks and sharing and like buttons has meant time that’s invested clicking like buttons and tweeting has reduced time spent on away commenting. It’s comments that blog centered relationships are built upon; it’s not 140 character tweets. And, like button clicks are not backlinks.

    “Focusing too much on any one aspect will negatively affect the others.”

    Experienced bloggers can afford to spend more time time on social networking as they have a content collection and a readership. They have a reputation authority in their niche, and their blogs have page ranks.

    New bloggers need to focus on securing comments and backlinks and that’s by giving in order to receive. And I don’t mean in social networks. In mean in posts and comment boxes. In short, despite the blah, blah, blah to the contrary about social networking you cannot build a reputation, authority in your niche and a decent page rank on tweets and like button clicks alone. Yet, that’s where I witness new bloggers investing far too much time for far too little return.

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