How to create your own Blog Planner

Posting on a schedule needn’t be that hard with a little planning. I like the saying:

“Fortune favours the prepared”

So once you’ve decided on what kind of blog posting schedule works for you, the next step is to create a Blog Planner (sometimes called an Editorial Calendar) to keep track of your schedule and what you are going to write about in each posting.

You Blog Planner should contain some, or all, of the following items:

  • Date of blog postkey to making sure you stick to the schedule you’ve set yourself.
  • Theme and topic of your blog post – the theme is the type of post you’ll be writing: a regular feature, an in-depth article, a re-post, etc. The topic is the subject of the actual post.
  • Draft title of your blog post – Don’t get too caught up in the title at first, you can refine it as the article progresses.
  • Short description or notes about your blog post – If you have any initial ideas  jot them down. I find point form is best to start with and I can then build them out into fully formed thoughts and sentences at a later date.
  • Research notes – any background information you have for the post. I have lost the link to source articles that have been core of a blog post I wanted to write more than once, so as soon as you find something that interests you make sure you note it down.
  • Status of your blog post – what stage is the post at: draft, complete, scheduled. posted, etc.
  • Cross-Posting list – if you cross-post to other sites like Facebook, Twitter, etc. then note down where and when you will cross-post this article.
  • Other promoting activities – if you email a mailing list, or comment on other blogs, make a note of what promotion activities you will be doing.

Make the planner as plain or as fancy as you like. Make it easy to use though, otherwise it won’t help you. You want to refer to it daily to make sure you’re on track for your blog plan. If you’re old school you could have a printed version that you write on with a pen (what’s that?), otherwise a planner lends itself naturally to a spreadsheet format. Google Docs contains a spreadsheet tool and is free to use if you don’t have Microsoft Office or Open Office (also free).

I’ve found a few Blog Plan templates on the web if you don’t want to start from scratch, they are mainly printable ones, but you may find one that works and not have to re-invent the wheel:

Don’t worry about making a perfect Blog Planner out of the gate, it’s something you can improve over time. Take 15 minutes to create a basic one that tracks post date and topic of post and improve it once you start to see the benefits.

Let me know if you know of any other Blog Planners by sharing a link to them in the comments.

Good luck!

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4 Responses to How to create your own Blog Planner

  1. Thanks for the free excel file!
    I have added in it a new column to specify the keywords for the SEO plugin 😉

  2. Thanks for this. I’ll start using it…

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