Do your blog posts have purpose?

A question I always pose to people I work with on content is, “Is this going to make people feel better? Smarter? More in control of their lives? Help them look good to their friends? Help them make more friends? Give them tools to grow? Save them a headache? Time?” If the answer is no, you are really just adding noise. If a tv, paper or magazine constantly put out content that did nothing but serve their own interests, they wouldn’t last long.”

Tara Hunt – The Secret to Great Social Content

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