I’m sitting here at 10:22pm trying to write this post. My thoughts are all over the place. The great idea I thought I had has only turned into 240 words. I know there is more to say, but I’m experiencing writer’s block (blogger’s block?) Have you been there?
Staring down a deadline is a sure way to make writing a blog post harder if you’re not a natural-born writer. Writing the blog post in advance is a great way to get around this. If you get stuck then walk away. Letting your sub-conscious work on the idea guarantees that you will come up with new ideas, or just put some order to all the different thoughts you have.
I’m a big advocate of blogging on a schedule. Along with great content, and good promotion it’s a key piece of building a blog following. It’s not hard to create a workable schedule for yourself. The key rule in working to a schedule is:
Post to a schedule. Write when you can.
You might think that with a schedule you have to sit down at the allotted hour and write the next day’s post. That’s doesn’t always work well for a lot of people, myself included – I have bursts of blogging energy, and times when I really don’t feel like, or can’t write something. That’s OK. I try to use those periods of energy to knock out a few blog posts (hopefully for the week), and then I use the WordPress publishing schedule option to drip those posts out based on my blogging schedule.
Writing in advance of posting allows you to think longer and deeper about your blog posts. You can do more research and edit it multiple times until your post says exactly what you want it to say, and it really sparkles.
Writing when you can also allows you to schedule your blogging around any commitments you have – job, family, sleeping or eating. If you don’t have bursts of blogging energy then at least spending a couple of hours on the weekend writing your posts for the week will allow you to get it all done, and then you can spend the week coming up with new ideas and doing research.
Scheduling Blog Posts
This is all really great for you – the blogger – but what about your readers? That’s where posting to a schedule comes in. Blog readers are busy people – I often feel that trying to keep up with all the good blogs and blog posts is like trying to drink from a fire hose. There are not enough hours in the day. Posting to a schedule, however often that is, sets expectations with your readers. Readers know when to expect your next post and ensures they remain interested in your blog and not fade away in favor of a more regular blog.
Give it a try for a couple of weeks: write your blog posts at least a day, preferably more, in advance, and schedule the posting. It will definitely improve your blogging.
Let me know how it goes.