Good content is key to attracting people to your blog. Good content doesn’t grow on trees. I think we all inherently know what good content ideas feel like.
If you’re having trouble coming up with a new blog post that may be because you are rejecting ideas because they’re not good enough – that’s a good thing! You’re saving time and effort filtering the so-so ideas from the great ideas. Don’t stress it – when you do find the right idea you’re going to know that it’s great, and your readers will agree with you.
On the other hand, rejecting all ideas can leave you with nothing. Staring down an editorial deadline beings back that exam pressure from school – you know everything, but as soon as there’s a deadline you’re mind goes blank.
Don’t stress it either – not every hit in baseball is a home run, and not every blog post you write has to be perfect. It’s better that you are more consistent than more perfect. Don’t be a maximizer, be a satisficer – take the best idea you’ve had to date, blog about it and don’t look back.
Blogging is like going to the gym – the key is getting into a routine and sticking to it. Not every workout you’re going to have is going to push the limits and take you to a new level, probably 9 out of 10 of them will be mediocre at best. But, by keeping at it you’ll reap the rewards in the long run – just like a marathon runner vs. a sprinter. You’ll keep your habit and stick to your routine and still be at it when you hit a home run and do have that great workout.
So stick to your blogging schedule. Think up the best ideas you can, but go with what you have. You can then get on with the thousand and one other things you want to do.