Welcome to day 3 of my 30 days of blog post ideas series. Today we focus on what you do…
My sister runs a small, boutique, luxury knitwear company called Polly Purl. She’s looking to reboot her blog, and like so many small business owners is wondering what she should write about. I’ve advised her to write about the wools she uses, how she makes her beautiful sweaters and explaining technical terms like ‘Fair Isle’ (which is a type of knitting pattern). This will help her clients get to know her and her business better and establish her credibility as an expert of her craft.
Your clients are curious about your business and want to understand how it works. Explaining your business is also a great opportunity for you to explain what makes you different from your competitors by highlighting things like quality and the attention to detail that they may not immediately notice by looking at your product.
- Blog about the materials you use to make what you sell. Explain to people where the materials come from and what makes the materials you use better than others. Highlight interesting facts about the materials.
- Blog about the processes you follow to make what you sell. Open the curtains to explain how you work, and show the care and attention to detail you put into making your product. Include lots of a great looking photos – photos speak a thousand words and will explain it better than your writing ever could.