Welcome to day 4 of my 30 days of blog post ideas series. Today we focus on your customer…
Every customer is filled with questions about your company, product or service. It’s an unknown to them. With the internet, customers have the tools to do amazing amounts of research themselves before making a decision. Why not put 2 and 2 together, and make things easier for your potential customers by answering their questions, and making it easy for them to find that information.
It’s an idea that works well for all types of business. This New York Time article is about a small local swimming pool company in Virginia that started answering customers questions as a marketing strategy and saw sales climb.
The great thing about this idea is that often the customer will do the really hard work for you by asking the question. Think about what questions your customer’s ask again and again and you’ve got the idea. Now write up an answer in a blog post. You can also do some brainstorming to think about potential questions that customers are not asking but want to. It may be because they are embarrassed or haven’t thought about it enough. By answering a question they never knew they had it shows that you think like them.
- Make sure you write question and answer using the same language your customers use. That will help the article rank well in Google based on customer search terms.
- Be completely honest! Make sure you earn the customer’s trust by being completely open and honest, even if it’s uncomfortable for you. The customer will know if you’re waffling or avoiding something. Tackle it head on. It will set you apart from your competition.
- Don’t include any sales fluff. Make it very specific, very detailed and very useful to the customer. This is all about helping them.