Welcome to day 5 of my 30 days of blog post ideas series. Today we focus on making the customer the star…
A key piece of blogging advice is: It’s not about you, it’s about your readers. One way of doing this is by making a reader or customer comment the subject of a blog post. In addition to a subject that you already know resonates with at least one of your readers (and therefore probably others as well), it’s nice to shine the spotlight on someone else and share the stage.
I had a great conversation with Nicole Fox Noble last night after she was kind enough to leave a comment on yesterday’s blog post. We were discussing how often to blog. Nicole had some good advice on my tagline Blog More Often
“You see, the people who need to read this are the people who NEED to blog more often. Consistency will grow from that.”
She was spot on that blogging more often doesn’t mean posting every day and sucking the fun out of blogging, but posting more often than once every 6 months and building a consistent blogging routine to keep reader, and yourself, engaged in the blog.
Talk to your readers and customers, face to face, in emails or in your blog. Listen to what they are saying. Really listen. Try this experiment to listen to your readers that blogging guru Jon Morrow suggests.
- You don’t have to give advice to a reader. Jon Morrow suggests that you echo their comments back to them. That provides the feedback that you understand them.
- If the comments are at all personal then ask for permission before talking about them.
- It doesn’t all have to be puppies and ice cream. Don’t be afraid to post negative comments and tackle difficult issues head on. My most popular post is Why Zemanta sucks. A co-founder of the company commented, and then tweeted about it (in an objective way). He started a great dialog between us, and turned something negative into a positive for himself and his company by showing that they listen to customers.