Ask a Customer to write a Guest Post – Day 7 of 30 days of blog post ideas

Welcome to day 7b of my 30 days of blog post ideas series. I missed day 6 (oops!), so that became day 7a, and this is 7b. Today we focus on completing today’s post before it’s too late 🙂

Hopefully you have a customer that champions your small business. They tell their friends about you, they tell competitors about you and everything they say is bubbling with enthusiasm for you and your business. This is a great candidate for taking a leap of faith and asking the customer to write a post for your company blog.

It’s a great way for other potential customer’s to hear about how good your company is from someone objective, and it’s good for you because it amplifies what this one customer is saying to many other people and shows you have great relationships with your customers. It’s a little frightening handing over your blog to a customer, but go with your gut – you’re picking the person because they already say nice things about you, that won’t change if they write a blog post. Worried they might say no? Well so what. If they do they won’t think any less of you. So why not give it a try? I’m guessing they might be flattered to be asked to do it, and say yes!

Only ask a customer you know well to write a blog post. Brainstorm topics for the post with them and then let them write the post. Make sure you give them enough time to do it – it’s unrealistic to expect them to turn a blog post around in a day or two.

  • Set expectations with your customer up front, but don’t be too controlling in what they can write. Let them use their own words.
  • Your customer is probably a busy person – offer to help where you can, by finding a suitable picture for the post or editing the post (for spelling and grammar).
  • Find a way to thank your customer for helping you – a bottle of wine, movie tickets or  a little something to show your appreciation.
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