Share Customer Success Stories – Day 6 of 30 days of blog post ideas

Welcome to day 6 7a of my 30 days of blog post ideas series. Today we focus on completing yesterday’s post šŸ™‚

Oops – The first weekend of my 30 days series and my first missed post. I should have written the post on Friday like I had planned to, but between work, wives and kids, time got away from me. Oh well, just goes to show that any blogging schedule is written in pencil, not pen.

Any small business is in business because of its customers. Without them there would be no business. Throw the spotlight onto a single customer who your business has helped. As well as giving some love to that customer (link back to their website), you’ll also help other potential customers identify with the success story and it may help their purchasing decision.

You don’t have to write War and Peace, or Erin Brockovich. It can be as simple as posting some photos that your customer has sent in showing how they’re using your product. My friend Steve runs a company that sells a simple, but clever, product – a vinyl record frame to display your records on the wall like the art they are. He regularly does blog posts showcasing how his customers use his product in interesting ways to display their records. A quick way to write a post, and a great way to promote his customer’s successes.

Pick a customer that has used your produce or service to solve a problem that you know other customers have as well. Write up the story of their success. Remember, every good story must have conflict. Show the before (E.g. how their business was inefficient) and the after (E.g. how your product streamlined their shipping)

  • Make sure you get permission from the customer before writing about them.
  • Go beyond words – use your iPhone and video and interview with a customer or take pictures of them. Everyone loves to put faces to names.
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