Write a How-To Post – Day 8 of 30 days of blog post ideas

Welcome to day 8 of my 30 days of blog post ideas series. Today we focus on teaching…

A good how-to post (or a set of them) is invaluable. It can form the basis of an ‘extended’ user manual, covering all the clever tips and tricks users can use with your product or service. They can help users avoid pitfalls they may experience with your product (i.e. stop bad experiences before they become frustrating). They can also form the basis of an FAQ and take some of the pressure off your support team.

The great thing about them is that they don’t have to be big formal manuals or stuff documents. They can be short and sweet, and to the point.

Let readers/users dictate the topics. What support calls are you getting? What are users asking for help on? What do you see users doing badly, inefficiently or wrong?Don’t forget to let the user know what problem this post will solve and what they’ll be able to do if they follow the steps in the post (i.e. give the post context in terms they will understand ‘If you experience problem X then follow these steps to do Y’).

  • Break down the steps of your How-To so that each step has a single basic concept (even if that means you have lots of steps).
  • Include screenshots where you can, they really help drive home an instruction.
  • Don’t use big words, or big sentences. Keep everything as simple as possible.
  • If the How-To becomes too big, or feels too complex, break it down into a number of separate posts and create a little series readers can follow along with.
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2 Responses to Write a How-To Post – Day 8 of 30 days of blog post ideas

  1. Amara says:

    A How To Post on how to write a How To Post! šŸ˜€

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