Welcome to day 12 of my 30 days of blog post ideas series. Today we focus on storytelling…
People love stories. People love people. People love hearing stories about people they care about. Use all this to tell the story of how your company was started.
Your founding story may not make a Hollywood blockbuster, but that’s OK. People want to hear the real story behind your company. They want to get to know you better and telling your story will help them do that. You don’t have to write a novel, but make sure you include lots of interesting details.
Here’s a couple examples to give you some ideas: Firstly the founding of Pintrest and secondly the founding of a small social media company called Buffer.
Recount the story of how your company was founded, where the idea came from that made you start your company, who was involved in the early days, how you did business in the early days (‘we processed every order by hand until our processing system was up and running’) and any funny stories from the early days (‘On April 1st we included a whoopee cushion in every order’)
- Make it real. Don’t be tempted to make things more exciting than they were.
- Don’t be afraid to include details that are a little embarrassing, or were mistakes – it makes it even more real.
- Contrast how things were done in the early days to how they are done now to show how far you’ve come.
- Include some stats to show how you’ve grown, but don’t let the data take over the story.