Welcome to day 20 of my 30 days of blog post ideas series. Today we focus on making data fun…
Infographics are everywhere these days. If you haven’t heard the term before, Wikipedia defines it as follows:
“Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly”
Infographics take boring data and facts, and spice them up by displaying them graphically as a diagram, or chart. Often they are adorned with other graphic elements that help tell the story of the data. They’re a great way to provide the content everyone talks about in content marketing. There’s even an infographic about what infographics are!
ThreeFortyNine, the co-working space I work out of just released their own funky co-working infographic today. It’s a great marketing tool. It creates something that educates readers, entertains readers (through nice design) and begs to be shared with others.
Now, you may think ‘I don’t have any interesting data or facts that I can share. I work in the plumbing business!’ But you’re wrong. Think about it more. I bet there are lots of surprising facts about plumbing you could include in an infographic:
- The first flush toilet was invented in 1596
- There are 350 million toilets in the US – one for every citizen.
- The toilet is flushed more times during the super bowl halftime than at any time during the year.
Just search Google for ‘plumbing infographic’ and you’ll find tons of examples, and tons of ideas for creating your own. Don’t worry – this post is not just for plumbers. Everyone else with a blog can do the same thing, and find some good material to use in your infographic.
It would be even better if YOU provided the facts and data yourself – something new that hasn’t been around the internet ten times already. That, is the real meaty stuff that will get your blog read and shared. If you can mine your own business for data and share that with the world you’ll be rewarded in blogging heaven.
- Make it interesting. Make is surprising. Make it educating. Make it fun. Make it engaging. Imagine you were telling these facts to someone at a party, you really need to engage readers with interesting information first and foremost.
- Run a survey of your readers or customers to capture data for an infographic.
- Make sure the facts are accurate, and how you are displaying the data graphically is accurate otherwise readers will tend to trust the data less. (E.g. if you are using two pictures to compare two pieces of data, make sure the size difference of the pictures accurately reflects the actual size difference of the data)
- Keep it simple – don’t go overboard on the graphic design. Less is more they say when it comes to design.
- It doesn’t have to be serious. Check out the silly infographics I created: A hierarchy of blogging needs and If blog posts were food, what would yours be?