Welcome to day 21 of my 30 days of blog post ideas series. Today we focus on events…
Events are a means of bringing people together. To talk, connect, network, schmooze, hangout, look at each other and generally be social. Did you know that 40 million americans attend 500,000 conferences and trade shows every year. But that the US only accounts for 26% of exhibition space in the world. Europe leads the way with 49% of exhibition space. That’s a lot of people attending a lot of events.
Advertising an event that may be of interest to your readers is a great way of helping them. If you’ve attended a particular event before you can tie this in with a report from a prior year, or just general information about how useful and beneficial attending the event is. You should only be recommending the best events to your readers.
A great way to tie this in with other marketing and relationship building is finding out which of your readers are attending the event and either host a meeting (either formal, or informal, like a coffee shop) or tell your readers where you are going to be and invite them along. This is easy-peasy-lemon-squeezy marketing. You have your audience, and you have a direct connection with them – all for the cost of a cup of coffee!
Your readers will get a kick out of meeting you face to face and getting to talk to you and you may find some new customers, or learn a little about your readers.
- Advertise other events you’re not attending, but know are good. Remind readers of the benefits they’ll receive if they attend.
- You don’t have to turn into a car sales rep and give them the hard sell – just provide the information to your readers.
- Advertise the little events too. E.g. local meetings in your town.
- Don’t attend events? Then start attending them! It’s a great way to meet people.