Welcome to day 15 of my 30 days of blog post ideas series. We’re halfway through the month and the series, and today is my daughter’s third birthday – Happy Birthday Eleanor!
Blogging is all about the reader, and the more you can help the reader the more they’ll help you (by continuing to read you blog). One way to do this is to give something away, and one thing you can give away easily is knowledge. Help your readers discover other great businesses that may be of use to them.
For instance, if you are a lawn care company, why not review and suggest other local trade companies, like painters, electricians, plumbers and landscape designers, to your readers. They trust you, so they are likely to trust your recommendations. Be careful though: your recommendations are a reflection of you and your business. You can’t just recommend any old business you know – only recommend the businesses you personally believe are great, and would reflect well back on your own business. Of course, if you already have a link with other great businesses, all the better. If you don’t have links with other local businesses go out and create them!
Another example is my sister’s luxury, custom knitwear company: Polly Purl. She could recommend wool producers and retailers, knitting machine repair businesses and knitting pattern websites. Her core audience probably has a great interest in knitting themselves, and may do their own knitting, so these kind of links would be a great help to them.
Don’t be afraid that you are sending customers away – you’re not. Your strengthening your relationship with them by letting them know they can trust you. More trust = more business.
Build links with other local businesses that you know do great work. Review and share them on your blog. Write about them in a natural, non-sales type of way. Provide concrete examples of the work you’ve personally seen them perform that is awesome.
- Don’t be too pushy and sleazy car salesperson about it. You’re not trying to sell work for them. You are merely recommending other business based on the strength of the work you’ve seen them complete, and they type of people they are.
- Make sure it really is relevant to your own area of business.